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Ed McMahon dies
Former Tonight Show co-host and DRTV spokesperson Ed McMahon has died at 86. Most well-known in the DRTV…
Planting hope for sunnier direct mail
This summer I’ll be making my latest attempt at growing potted plants in my sunshine-challenged NYC apartment —…
People sightings, Twitter talk, shortlists at Cannes
Ok. I’m no longer dizzy from lack of sleep. Today started out 75 and sunny. Just how you’d…
DMDays keynote teaches companies how to link in
At today’s DMDays keynote, Mike Gamson, VP of corporate solutions at LinkedIn, spoke about how marketers are using…
Apple conference halts Digg
Attendees at Apple’s World Wide Developer’s Conference must have been pretty excited about the new iPhone updates and…
Small changes to your creative can make a huge difference
I believe my background enables me to answer the question: Can your direct mail creative really make a…
More great stuff from the iPhone
Consumerist broke a story today about a new iPhone app that lets users punch all of their loyalty…
Mintel: In-person recommendations trump online
What an interesting study from Mintel — it says: Despite increased online activity, new research from Mintel shows real-life…
Searching for beer-chugging Tweets all day long
I have no idea whether this is a sign that Twitter is truly just a fad or whether…
Scott Monty, Ford’s social media guru, gets kudos
Back in October, we covered Ford’s “social media guru” Scott Monty’s work with the auto manufacturer in a…