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1629 posts
Retail sales fall: Is recovery blunted?
A report that retail sales contracted in April was met with doom and gloom in the stock market…
Strong enough for a man, but…
Ford has always seemed like a manly-man brand to me, from the “Built Ford Tough” slogan to the…
New effort to standardize social media metrics
The more metrics there are to measure social media success in a standardized way, the better, most marketers…
Penguins fans disappointed off the ice, too
The NHL’s Pittsburgh Penguins are down two games to none in their semifinal series against the Washington Capitals,…
Don’t intrude on my Twitter
When it comes to Twitter, quality trumps quality — that is, it’s not the number of followers you…
Same old prom — any new marketing?
The New York Times ran a story yesterday about how prom spending — on gowns, tickets, party vans…
More examples of CPG companies doing one-on-one marketing
AdWeek‘s news that General Mills has been recruiting hundreds of mostly-mom bloggers on its new blog network, called…
One (measurable) social media success story
Thanks for sending in your social media success tales! Here’s one I liked: Justin Timberlake is coming out…
Twitter (and other social media) tales
I’m looking for stories. Good, juicy, social media marketing stories. Are you a marketer that has a terrific…
Subway could benefit from Chuck fans
Fans of NBC’s Chuck, which is rumored to be on the chopping block as the network prepares for…