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Marketing Channels
1629 posts
Online TV viewership has doubled
According to a new study by The Conference Board and TNS nearly one-fifth of American households that use…
If you’re worried about Do Not Mail
I just stumbled across a handy media kit put together by the Association of Postal Commerce (PostCom) for…
Interactive channels to grow in 2008: Forrester Research
Mobile, widgets and social networks are on the rise, while search, e-mail and display ads are still the…
Printers and direct mail fraud
Publisher’s Clearing House, which I recently wrote about for its launch of PCHtv.com, is back in the news.…
As the economy slows, DRTV grows
While researching an upcoming DRTV feature I’m working on, I came across this article in AdWeek which takes…
Customer service: Keep it simple, please
I did something last night that I have never done before: I bought a swimsuit online. I’d been…
NBC Olympics coverage sees increase in Web traffic
Despite criticism for being too TV focused in its Olympics coverage, NBCOlympics.com fared well during this summer’s games.…
Better Homes and Gardens cooks up a new social channel online
Watch out Epicurious, The Better Homes and Gardens Web site –BHG.com–has launched a Food & Recipes channel. The…
Free iPhones for college students: catching on?
Today I read an article in the New York Times about a few colleges giving some or all…
Digital display gets personal
I’ve sometimes wondered whether digital displays can be considered direct marketing. Sure, they can be placed in specially-selected…