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Marketing Channels
1632 posts
One on One at eTail East: Jaysen Gillespie of Criteo
It’s good news that 57% of marketers feel they lack the time and resources to cope with an…
Best Places to Work Winner Podcast: Podium
Podium was one of the category winners in our Best Places to Work poll last month. CEO Eric…
What’s That in Marketing Technology Years?
I had a stimulating conversation yesterday with a very well known marketing tech vendor which is looking at…
One on One: Jeff Yasuda on Why Music Should Qualify as Content
Though content marketing is one of the most popular trends in digital marketing, much of the content in…
One on One: Being a Creative-First Agency
Agencies tend to be accounts-based and highly data driven. But there’s still a lot of room for marketers…
One on One: David Meikle and the Gorilla in the Room
David Meikle spent 16 years at Ogilvy & Mather, trouble-shooting for major accounts (think BP, Nestlé). His new book,…
Examining Recent Omnichannel Successes
Omnichannel is one of the most important topics in digital marketing. Although success with omnichannel has been a…
Why is Omnichannel Still a Question?
The stats are out there, customers want omnichannel experiences, and expect brands to have the ability to connect…
One on One: Jeff Smith and a World Without Channels
“Why do marketers have to think about channels? It’s because there have been these artificial barriers created by…
Comparing Data Usage Habits on Instagram and Snapchat
Instagram and Snapchat are often pinned against each other (we did a side-by-side comparison here). As a result,…
