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One on One: Adam Corey on Getting to the Other Side of the Pixels
Adam Corey, VP, marketing at Tealium, explains that enterprise tag management is the first step on the journey…
One on One: Digital Transformation is Still Challenging Marketers
With all the talk of AI, machine learning, VR, and the evolution of the marketing tech stack, it’s…
One on One: Alex Cheeseman on Building Brand Experiences
We explored the newsroom-based story behind Storyful earlier this year. In this podcast we talk with Chief Strategy…
One on One: Rethinking Video’s Place in Marketing
In their need to stay current, marketers can sometimes fail to fully leverage the capabilities of a channel…
One on One: Mahi de Silva on Building Conversational Experiences
Former CEO of one of the world’s leading mobile ad platforms, Opera Mediaworks (now AdColony), Mahi de Silva…
One on One: Bryan Melmed on a Better, More Relevant Ad Experience
Exponential is a “digital advertising experience provider” across desktop, laptop, and mobile, with a global footprint, says Bryan…
One on One: There’s a Lot for the CMO to Own, says Robin Ritenour
There are few better guides to the current marketing tech landscape than Robin Ritenour, currently SVP, business development,…
Marketers Need to Create More Video for Facebook. Right Now
The queen of Facebook, Mari Smith, has made a career off of her inherent talent using Facebook as…
Whatever Became of the Social Business?
Remember when social media envangelists were telling us that the best — the only — way to squeeze the best…
Snapchat’s Value Lies in its Discover Platform, Not Ads
Snapchat hasn’t had a great year as a company, despite an impressive IPO. Not terrible by any measure,…