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One on One: Connecting the Physical and Digital with Shobhit Shukla
What is ambient intelligence? As Shobhit Shukla, co-founder and CRO of Near explains, it’s what occurs when location…
One on One: Tara-Nicholle Nelson on Moving From Transactional to Transformational
Tara-Nicholle Nelson, CEO of Transformational Consumer Insights, analyses the much-discussed customer experience in terms of life experiences, and…
One on One: Why Interactive Storytelling is Key for Gen Z
Marketers have been infatuated with the millennial generation since this prominent demographic began coming into its buyer power.…
Facebook Bot Reboot Intriguing for Businesses
Facebook’s developer conference F8 dominated the tech news cycle yesterday. While the world focuses more intently on Facebook’s…
One on One: Zeta Can Compete Everywhere, says Jeffry Nimeroff
Dr Jeffry Nimeroff, CIO of Zeta Global, explains how the company is now competing throughout the marketing eco-system,…
Online Video is Evolving into Shared Viewing
Tumblr is the latest in a growing list of companies experimenting with a new trend in online video,…
What the Burger King Internet of Things Ad Portends
You may have noticed the below ad being shared on social media or been one of the (un)lucky…
One on One: Enter the GIFs, says David McIntosh
Emojis took the marketing world by storm over the last couple of years, but have since settled into…
Influencer Marketing is Creeping into Alexa
The massive publishing company Hearst Corp. launched a new Amazon Alexa product (skills, as Amazon calls them) last…
YouTube is Getting Safer for Brands
A new YouTube monetization policy announced last week makes it impossible for channels to run ads on their…