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Marketing Channels
1632 posts
One on One: Brad Simms on Why CMOs Need Business Agencies
GALE is a purpose-built “business agency,” aiming at providing both management consultancy and agency services (supported by data…
The Story of Slawsa: Surviving the Shark Tank and Building a Brand
Slawsa on Shark Tank If you’ve heard of Slawsa, it’s probably because you’ve seen the brand’s CEO, Julie…
One on One: Tom Libretto says Pegasystems is Putting CRM First
After five months in the CMO hotseat at CRM and business process solutions vendor Pegasystems, Tom Libretto talks…
One on One: Why Eliminating Ad Fraud is Possible with Michael Tiffany
For the latest DMN One on One podcast we sit with Michael Tiffany, co-founder and CEO at the…
One on One: CMO’s Need a Marketing Platform of Record, says David Yovanno
Just a couple of weeks into his new role as CEO at Impact Radius, David Yovanno is an…
One on One: Make the Chain Very Simple, says George Levin
Cofounder and CEO at machine learning-powered programmatic platform GetIntent, George Levin has some refreshingly blunt and hard-hitting views…
Spotlight On: Hollywood Going Mobile on Snapchat
Mobile video remains a hot topic in marketing, as does Snapchat. The two are rarely linked in coverage,…
One on One: Marketing to the Hispanic Community with Matthew Harris of Yahoo
Immigration remains a hot topic politically. But, one of the largest immigrant groups, Hispanics, is poised to command…
Why Marketers Should Be Excited About Unlimited Data
Mobile marketing has grown significantly over the years, and it’s grown under the constraints of tiered mobile data…
One on One: Erik Requidan on the Value of a Loyal Audience
Intermarkets has been in digital advertising for nearly 20 years. It delivers a billion page views and reaches…