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Product Placements in the Age of Disappearing Content
Fast Company today tackled a significant issue that has been weighing on my mind. How will the FTC…
One on One: Victor Wong on the Evolution of Ad Serving
Kim Davis talks to Victor Wong, CEO of Thunder, about balancing data-driven marketing with acceptable consumer experiences and…
“Ad-Free” Apps Are Probably Never Going to Be A Thing
“No one wakes up excited to see more advertising, no one goes to sleep thinking about the ads…
Facebook Slideshow Announces New Features, Marketing Possibilities
Brands and marketers will now be able to create Facebook Slideshow ads from their mobile devices, according to…
Amazon: Bargain Music Anchored to Echo?
Find your customers wherever they are. Engage with them on the platform, channel or device of their choice.…
On J.W. Wescott, the Mail Boat
The New York Times took on the postal beat this weekend, writing about postal ship J.W. Westcott II, which…
One on One: Andy Monfried on Solving “One View of the Customer”
Andy Monfried, founder and CEO of Lotame, the New York-based DMP, talks about marrying a single view of…
How Does Mobile Marketing Fit In?
Like Pavlov’s dog, we are increasingly conditioned to respond to our various mobile device chimes and sounds. I…
Pinterest to Pin-Up Video Ads
Pinterest’s virtual pin-up board is now open for ad videos. The San Francisco company, known for image collections…
One on One: Michael Jones on Digital Marketing’s Best Kept Secret
If 20 percent of digital conversions are being driven through affiliate marketing, that makes it the best secret…