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Snapchat Stories: The New Hotbed for Advertisers
The Snapchat story is about to get a bit longer. The social media platform, according to AdWeek, will…
P&G Eases Throttle on Targeted Facebook Advertising
P&G drilled too deep and now it is scaling back its targeted* Facebook ads. Facebook — and other…
Someone Tell Twitter That Its Moment for Moments Has Passed
Understatement of the year: It must be incredibly hard to be Twitter these days. Not only is everyone…
One on One: Lewis Gersh on Turning Direct Mail Digital
After ten years in venture capital, building a B2B marketing tech portfolio, Lewis Gersh, “Chief Stamp Licker” at…
One on One: Sara Spivey Talks About the Data Goldmine
Kim Davis sits down with Sara Spivey of Bazaarvoice to talk about her journey from technologist to marketer,…
Facebook (Not So) Live
It seems businesses and publishers on Facebook really couldn’t be happier with Facebook Live. Videos have much stronger…
One on One: Consumers Moving Across the World, with Duncan McCall
Duncan McCall of PlaceIQ sits down with Kim Davis for an in-depth look at opportunities for more focused, less…
Pokemon Go Just Revived AR
Plenty of headlines speak to the huge and global success of Pokemon Go, the viral sensation that consumed…
One on One: Customers Live Out Loud, says Paul Johns
Kim Davis goes one on one with Paul Socials–CMO, storyteller and customer advocate at Conversocial–to discuss new frontiers…
The Social Media Prognosis
Recent developments in social media have left marketers with a number of complicated questions that won’t soon have…