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Marketing Channels
1632 posts
Ad Blockers and the End of the Interactive Age of Innocence
In his introductory address at the Interactive Advertising Bureau’s annual leadership meeting in Palm Desert, CA, last week,…
The Hub Podcast: My Radio is Talking to Me
Kim confesses to Keith that he’s hearing targeted ads everywhere. Even on his non-digital radio. Sign up for…
The Mobile Matchup: Apps Versus Web
Limited budgets are something most marketers have to deal with. So, it’s vital that they dedicate their dollars…
The Hub Podcast: IT as your BFF
Kim talks to Adobe Solutions Evangelist Mathieu Hannouz about the latest marketing cloud developments, and about how to…
The Hub Podcast: Video is Headed Outstream
Yoav Naveh, founder and CEO of programmatic video ad platform ConvertMedia, talks to us about the challenges of…
If Brevity is the Soul of Wit, Twitter You’re a Soul-less Twit!
To condense the diffused light of a page of thought into the luminous flash of a single sentence,…
The Hub Podcast: All A-Twitter
Keith and Kim talk about the challenges facing Twitter and whether longer tweets are the answer. Sign up…
If the Sony Hack Was a Marketing Hoax, It Didn’t Pay Off
It’s telling that so many write off one of the most public and damaging corporate hackings thus far…
How Social Media Evolved for Marketers in 2015
As a function of the anatomy of modern commerce, social media continues to fortify its role as the…
Marketing to Generation General
Too often researchers, historians, journalists, and, yes, marketers make broad generalizations about entire groups of people. Don’t get…
