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The Hub Podcast: The Force is With Us
Would the Dark Star use a marketing cloud, and are band-aids selling Star Wars or vice versa. We…
The Hub Podcast: 2016 is Just Around the Corner
Some 2016 marketing technology predictions come under scrutiny, and Keith and Kim ask if we’ve just seen Yahoo!’s…
And Then There Were None
It’s December 2016. Members of Congress, both Democrat and Republican, have spent the last 12 months trying either…
The 5 S’s of Email Marketing
This week, I want to get back to the basics. I feel with a slew of technology, algorithms,…
The Grammys Take Steps to Mend Strained Relations with Hip-Hop Fans
Historically, the Grammy Awards haven’t been kind to hip-hop artists or their music. The rap portion of the…
Apps That Leading Marketers Love
Mobile has become a marketing essential for customer interactions. But it’s also essential to marketers’ business and personal…
The Hub Podcast: What the Customer Really Wants
Joakim Holmquist, director of digital marketing at Episerver, visits the Hub podcast to talk about how to evaluate…
Uncle Sam Needs You in the War on Terror
Terror paranoia has reached fever pitch in the wake of the Paris bombings, and heads of state are…
And the Winner Is…
Another year, another Thanksgiving weekend for the books. The sales may have settled and the purchases may have…
Email Opt-in Done Right
One email pet peeve I have is being opted in to promotional marketing lists by presumptuous marketers. Just…