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3 Abstract Aspects of Digital Culture
As digital culture continues to exert its dominance over business and commerce, millennials and other digital-oriented consumers will…
The Hub Podcast: eCommerce gets personal
Maria Pergolino, VP of Marketing at Apttus, stops by to talk with Kim about eCommerce, personalization, and the…
The 3 Emails I Fell for This Fall
As the associate editor of Direct Marketing News, I tend to write a lot about email. I usually…
Storytelling on Social Media
At the heart of social media is engagement. Few know this better than Don Steele, head of audience…
The Hub Podcast: Creative is Playing Catch-Up
What’s up with creative? You can view the DMN infographic, “The Content Buzz Marketing Kill” here, and download…
What’s Wrong With Social CRM, and How to Make it Right
“Most companies and CMOs still fall short in understanding how to leverage social CRM to enhance customer engagement…
A Race to the Finish: 10 Last-Minute Holiday Marketing Tips
November is upon us, and marketers are counting down the days until Black Friday, Cyber Monday, and…
Is Your Customer Loyalty Level as Hot as Chipotle?
Like most Monday afternoons, I sat outside Fashion Institute of Technology enjoying my lunch: a burrito bowl from…
10 Twitter Marketing Tips in 140 Characters or Less
It’s no secret: I am the biggest fan of social media marketing. Why? Well for one, that’s where…
