Browsing Category
Marketing Channels
1632 posts
The Hub Podcast: On the Road Again
Kim Davis reads the digital marketing tea leaves at Game Plan, sponsored by SAP Hybris, Accenture, and others,…
Is Your Brand Contagious?
It’s that time of year again. No, not Halloween. And no, not the final countdown until the holiday…
The Two Faces of Trends-Based Marketing
Pop culture’s influence on consumers make the “latest,” “hottest,” and “trendiest” especially attractive to many B2C marketers. Certain…
The Hub Podcast: It’s the little things
Life’s about the little things, says Little Things, a start-up which already claims to be “the 3rd largest…
Marketers Must Seize “Magic Moments” This Holiday Season
Most everyone has heard the sweet croonings of popular doo-wop group The Drifters. In fact their 1960s hit “This…
Use Customer Knowledge to Innovate
“Digital disruptions are threatening business norms,” Shar VanBoskirk asserted during her keynote at Sailthru Lift 2015. But far…
The Hub Podcast: Facebook stirs the eCommerce pot
Twitter Moments marks Jack Dorsey’s return to the high chair at Twitter. We also talk about Google AMP,…
Podcast: Twitter is having a moment
Twitter Moments marks Jack Dorsey’s return to the high chair at Twitter. We also talk about Google AMP,…
The Old? The New? It’s All Marketing to Me.
I will admit that I bring a bias to some of my reporting about the wholesale change happening…
Top Tweets from DMA’s &Then15 Conference
Today is the last day of &Then, the recently rebranded annual conferences hosted by the Direct Marketing Association…