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Disney Fuses Content and Influencer Marketing to Take Muppets Viral
Blurring the lines between content and influencer marketing, Disney commanded Twitter’s attention throughout Tuesday with news of the…
Looking Back at a Year’s Worth of Mobile Iteration
The next wave of mobile hardware and technology offerings approaches, and with it a host of new devices…
Podcast: Jim Williams of Influitive
Kim attends Influitive’s B2B Customer Engagement Leadership event in New York, and talks to VP of Marketing Jim…
Is Amazon Really Bigger Than Walmart?
Back in the early 2000s I was the editor of Progressive Grocer magazine, which did a “Super 50” list of…
The Approaching New Mobile Season Heats Up on Social
The weeks between late August and early November usually comprise of back-to-school marketing, numerous conferences and trade shows,…
The Hub Podcast: Next war
Keith and Kim tease The Hub’s forthcoming large report on social media management (out on Monday) and Movable…
Ashley Madison Remains the Talk of the (Virtual) Town
If there’s one thing marketers wouldn’t mind disappearing from the newscycle it’s data breaches and hacks. Large-scale, high-profile…
The Hub Podcast: A time and place
Keith and Kim discuss Kim’s recently published article Spacecurve: from Platial to Spatial and the limits of behavioral targeting,…
Prime Day Ignites Twitter (Again)
The Web’s anticipation of Amazon’s Prime Day peaked Tuesday afternoon, as #PrimeDay once again proliferated the Twitter trending…
The Hub Podcast: War games
Keith and Kim begin the podcast by discussing Facebook and music videos, but then end up talking about…