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E3 Ignites the Web
Every year, the Electronic Entertainment Expo (E3) demonstrates why gamers are among the most engaged and empowered consumers…
Social Media for Marketers: Do This, Not That
One trait marketers and journalists have in common: The best at their craft are gifted storytellers. The challenge…
Apple Music Isn’t a Hit on Social Media
Consumers and the press haven’t been kind to the freshly debuted Apple Music service—the offspring of Apple’s $4…
How to Spark (and Sustain) Brand Love and Passion
Everyone wants to be loved—especially marketers. Unfortunately, sparking and sustaining brand love requires more than just a shot…
The Hub Podcast: What should Twitter be?
Keith and Kim discuss Chris Sacca’s open letter to Twitter, top five marketing challenges and Yozio. Sign up…
OPI’s 9 Tips for Nailing Social Media
Social media isn’t always, well, social. Marketers can get so wrapped up in likes and retweets that they…
Why the Fallout 4 Campaign May Be Strangest Case of Virality in 2015
UPDATE 06/03/15: The forthcoming game is indeed Fallout 4. See the game’s trailer at the bottom of the…
Quirky Marketing Trends That Work
I like things that are weird. You know—whimsical artwork, off-the-wall décor, underground music, peculiar restaurants. To me, idiosyncrasies make…
Hub Podcast: Marketing Tech Challenges
Kim asks for help identifying the main challenges facing marketing technology right now. Sign up for our podcast…
7 Marketing Musts from the Global Head of Facebook’s Marketing Partners Program
How often do you check Facebook? If you’re like most mobile users, the answer is 14 times a…