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Marketing Channels
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What Marketers Should Care About at CES 2015
The 2015 International Consumer Electronics Show (CES) officially kicked off this morning in Las Vegas. Excitement for the…
The Campaign Beat: A Round-down Count-up
It’s the end of the year. In fact, it’s the last day of the year. December is the…
The Answer to Sony Style Hacks is Simple: the U.S. Mail
Movie producer Scott Rudin and Sony Pictures Co-chair Amy Pascal could have been spared the ignominy of having…
Scrolling Through a Year of Mobile
Pundits have declared each year to be the year of mobile since the launch of the iPhone 4.…
What Marketing Approach Will Be Critical to Master in 2015?
Marketers need to provide a top-notch experience within and across channels today. To do so, marketers must be…
The Hub Podcast: 2015 thoughts and the folly of ‘real-time marketing’
Omar and Keith discuss their thoughts for 2015 in the final podcast of the year. On tap –…
A Doc With a True Vision for Local Marketing
Ophthalmologist-turned-digital marketer Ron Herskowitz (above) has one word for the present and ever-growing power of digital marketing. “Shocking,”…
Marketing, It’s Complicated
Terabytes of data; channel options, integration, and attribution; nonstop technology advances. Oh, and ever-changing customer behaviors and expectations.…
Telemarketing Is Going Mobile—But Customers Aren’t Along for the Ride
Telemarketing, like all forms of marketing, has its pros and cons for marketers—and for consumers. According to a…
The Hub Podcast: SF Storm edition
Omar & Keith discuss the SF storm (aka #hellastorm) which caused them both to lose power, InPowered’s (not a…