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Marketing Channels
1632 posts
If Marketing Channels Were Holiday Movies
Holiday movies are one of my favorite parts of the Christmas season. Besides the beloved characters and extremely…
Most Salient Social Media Marketing Moments of 2014
It’s been an exciting year for social media marketing; some brands have prospered in this ever-changing and highly…
The Hub Podcast: Black Friday, Meet Michael Lazerow and the demise of Sugarstring
Omar & Keith discuss Black Friday, the recent Meet the Marketer profile on Salesforce’s Michael Lazerow, Verizon’s failed…
In Social, Take a Walk on the Dark Side
Recommendations of family members and friends are the gold standard of purchase influence, are they not? It’s why…
The P’s and Q’s of Social Branding
Social media is one of, if not the most, vibrant, volatile and financially viable marketing channels in business.…
What Customers Love (and Hate) About Marketing Emails
Email continues to reign supreme as the method that shoppers prefer to receive messages from marketers. That’s according…
8 Facebook Holiday Marketing Tips for the Small Business Owner
With Black Friday and Cyber Monday looming near, much of the holiday hooplah has been devoted to these…
The B2B Marketing Rules of Social Media
For marketers, data culled from social media can solve several problems. Social data can inform marketers about their…
The Gift of Mobile: Consumers Will Buy From Just About Anywhere
With Black Friday just a week away, most marketers are in full holiday mode. And some have been…
The Hub Podcast: Marketers give thanks (for some things)
Omar & Keith discuss marketing technology’s impact on the holiday shopping season and go deep on what Facebook’s…