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Marketing Channels
1632 posts
Omnichannel Represents a Sea Change in Marketing
Sea change. If the phrase feels cliché it may be because it was first used in Shakespeare’s The…
Getting Email Out of the Friend Zone
Email has always been that channel that’s stuck in the friend zone. Despite its reliability, marketers can’t seem…
Get Ready, New iPhones Change the Game for Marketers
It’s official. As of last Tuesday’s big Apple reveal of the iPhone 6, iPhone 6 Plus, and the…
The Dawn of Digital Détente?
“It doesn’t really matter if you’re the chief marketing officer of a national retailer or the owner…
What Marketers Need to Know About Including GIFs in Email
When it comes to incorporating Graphic Interchange Formats (GIFs), most marketers immediately jump to social, and they’re like:…
Getting in on the Conversation
Marketers looking to start or join a conversation with the women who comprise their target audiences need to…
Marketers Get Creative on Instagram
I’ve recently started to explore Instagram, the über popular photo-sharing platform bought by Facebook in 2012 for an…
Email, 32 Years Later
On August 30, 1982, Shiva Ayyadurai changed global communication forever by introducing email. Today, email remains one of…
The USTA’s Strategy to Ace the Customer Experience
As you stroll through the bustling grounds of the USTA Billie Jean King National Tennis Center in New…
Four Trends You Need to Think About Differently
There’s never a dull moment in marketing. One person who knows this firsthand is Loni Stark, director of…