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Marketing Channels
1632 posts
My Plan to Replace the Postal Service’s Truck Fleet
Surely you’ve seen those dog rescue ads on TV with the mangy Shih Tzus and the war-scarred…
Social Is a Key Part of 24 Hour Fitness’ Lead Gen. Regimen
Getting customers to refer brands can be a real work out for marketers. But as the old saying…
Marketers Speak out on Data, Email, and the Customer Experience
Occasionally something said grabs you and makes you really think—or rethink an approach you take. I hear many…
Goodbye Junk Mail, Hello Junk Apps
When I drove a cab in New York City in the early 1980s, Forbes never did stories about…
It’s Not Just Omnichannel, It’s Omnibrand.
The last thing marketers need now is yet another technology solution. Not because these technologies are superfluous or…
All the Post Office Needs Is a Little Repackaging
Direct mailers’ primary interest in the U.S. Postal Service is rates. They like them low. They don’t like…
5 Trends Influencing Marketing Today and, More so, Tomorrow
Trendwatching is one of those activities that seems both fun and overwhelming. There are so many shiny objects,…
When it Comes to Storytelling, Tyson Is No Chicken
Ah, the chicken nugget. Although it’s a simple breaded snack, its dinosaur or cartoon-shaped presentation leaves the impression…
Marketing: The ‘Yes, We Can Do It—Wait, What’s the Question?’ Department
What isn’t considered marketing these days? Customer service, branding, analytics, tech, even procurements; if something impacts the customer…
Can B2B Companies Find Social Marketing Success? Uh, Yeah.
Sure, plenty of B2B companies use social channels to engage with customers. But why aren’t more of those…