Marketing Channels

Sure, plenty of B2B companies use social channels to engage with customers. But why aren’t more of those…

  The World Cup is a time for soccer to steal the spotlight on the global sports stage.…

Travelocity recently noticed, and quite alarmingly, that it was losing customers right at the point-of-sale on its car…

Every aspect of marketing needs to be rethought. That’s the strong—perhaps jarring—sentiment from James Gross, cofounder of marketing…

The number of smartphones users will total roughly 1.75 billion globally in 2014, according to estimates by eMarketer.…

  In 2014 digital is at the heart of everything for brand marketers and their campaigns—from email and…

People’s lives have become so dominated by their mobile devices that they not only find themselves constantly able…

Argentina, Brazil, and the Netherlands may all be positioned to take the World Cup, but Nike, Coca-Cola, and…

Sochi who? Less than halfway through the games, the number of World Cup-related social interactions already trumped that…

Viral content has the reputation for being a spontaneous, unplanned form of content marketing that gains its own…