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Exigency, Round 2
After poring through untold, mind-numbingly dull and repetitive legal documents relating to postal issues as a regular part…
GE Explains the Mechanics of “Suck, Squeeze, Bang, Blow” Through YouTube
What’s the first thing that comes to mind when you read the words “suck, squeeze, bang, and blow”?…
The Neo-Age of Mobile
Mobile marketing is changing—fast. For most consumers, mobile’s on-the-go use has rapidly evolved into an everyday, at-home necessity.…
Q&A: How Marketers Can Foster Better Relationships With Data Analysts
Likes and retweets may be pretty to look at, but they don’t drive revenue. Marketers are on the…
World Cup Social Campaigns Score Big
The 2014 FIFA World Cup is officially underway, and that means potentially big business for brands aligned with…
What’s on Marketers’ Minds?
I spend a great deal of time at conferences, attending briefings, and nosing into conversations about industry trends.…
Are the Days of Batch and Blast Behind Us?
In reviewing the findings of this year’s Silverpop Email Marketing Metrics Benchmark Study, the company’s VP of Industry…
10 Out-of-this-World Social Content Tips from NASA 360
Producing content that consumers want to engage with is challenging in any universe. But for NASA 360—a TV…
Multi-Screen Means the Right Screens—Not EVERY Screen
It’s a cliché by now to talk about “shiny objects.” The rate of technological change and tech adoption…
It’s Time to Be Digital by Design
Digital is no bolt on. More and more, it’s core to how customer-centric business operates. “You have to…