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Why Email Marketing Remains So Effective
Except while on the job, I rarely use email to communicate. If I want to share fun pictures…
10 Things Marketers Can Learn from Mark Zuckerberg’s Sister
When it comes to the Zuckerberg clan, one family member seems to steal the spotlight. However, Randi Zuckerberg,…
Is Social Media Safe for Marketers?
Last week the Poneomon Institute, a noted Internet privacy research firm, released a study reporting that half of…
11 Ways Facebook Can Help SMBs Grow Their Business
Facebook likes small and medium-size businesses (SMBs)—and it turns out that SMBs want to befriend Facebook, too. More…
How to Kick Off a World Cup Social Campaign
The 2014 FIFA World Cup will kick off June 12 in Brazil with 32 teams competing for the…
Speaking for the Postal Service’s Best Customers
Who are the Postal Service’s most important customers? With First Class Mail volume plummeting, the Post Office must…
Social TV Analytics That Go Beyond the Buzz-Numbers
Fact: Millions of Americans are tweeting daily about what they’ve watched on television, often using slang, made-up words,…
Really, Every Week Is Internet Week, So…
The fireside chat with Mike Lazerow, CMO of Salesforce ExactTarget Marketing Cloud, at Internet Week was billed as…
Overcome Silos With Integrated Marketing Management
“The number of opportunities to engage customers has rapidly expanded and exploded,” Gartner Research VP Kimberly Collins said…
A Snapshot of the 21st Century Marketer
Nowadays, evolution is the name of the marketing game. But marketers don’t need to look back 50, 20,…