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1633 posts
This Is How CX Is Done in Email
Ah, personalized email. Even basic personalization like using a customer’s name in the greeting can help maintain engagement.…
We’re Living in a Post-Marketing World
You’re about to take a flight. Let’s say you’re about to take a flight to the 2014 IBM…
Small Business Marketing 101
Last week, I wrote a blog about my mom’s journey to launching her own small business. She’s experienced…
Back in the U.S.S.R.
Ah, you just can’t keep a good totalitarian state down. Vladimir Putin’s mad grab for the Ukraine and…
An Ode to My Favorite Small Business Owner
Case studies are my favorite type of story to write for Direct Marketing News. I enjoy hearing how…
Don’t Be at Cross-Screen Purposes with Your Customers
Silos are the ultimate time suck—because by the time you’ve optimized one corner of the customer experience, your…
Digital and Mobile are The Godfrey Hotel’s Greatest Amenities
The occupancy rate for Chicago hotels reached 75.28% in 2013, according to the city’s official marketing organization Choose…
How to Get a 360-Degree View of an Email Subscriber
Emails without intel don’t do much good for marketers who want to craft relevant campaigns. About 40% of…
Growth Hacking and the App-Spam Scam
The pressure on legitimate apps to blow out their user bases has spawned a form of quasi-hacking that…
4 Ways to Make 140 Characters Count
Bigger isn’t always better, especially when marketers are trying to craft succinct Twitter bios that connect with potential…