Marketing Channels

Today’s marketers often struggle to keep pace with their multichannel consumers. The intense pressure to be where the…

Not every marketer likes the taste of change. But relying on time-honored tactics can sometimes make marketing strategies…

YouTube is like a teeming, swarming Petri dish of potential viral gold—the question is: How can brands tap…

As we head into what is sure to be a contentious midterm election season, with Republicans staging an…

I was raised Catholic. So when I came across this ad by online investment platform Kapitall, I couldn’t…

How patient are you? Let’s toss a few scenarios out there: 1. You have to stand around for…

There’s a major demographic shift happening in the United States—one that marketers can’t afford to ignore: The millennial…

Traditional metrics are single-channel only; but the reality is that customers are multichannel and multi-device. Eric Feinberg, senior…

Under our very eyes, in a mere matter of weeks, a new marketing medium has been born. Its…

Gmail celebrated its 10th birthday yesterday. And while it’s great to reminisce about the past, it’s important to…