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Marketing Channels
1633 posts
Psych! April Fool’s Day 2014, Marketing Style
Rev up your truth machines, it’s April Fool’s Day—a time when marketers roll up their sleeves and try…
The Secret to a Great Customer Experience
Ah, remember the mad Mad days when marketing was, at least partially, about looking good with a brandy…
Lee Rainie Talks Wearables, Tech, and Privacy
Join me for an @reddit_AMA tomorrow at 3 PM ET here: http://t.co/t3QfPqDKhG — about @pewresearch studies — Lee…
In Search of a New Postal Paradigm
Next week in Washington an eclectic and expert collection of postal stakeholders will meet to discuss a topic…
How Marketers Can Reinvent Their Corporate and Personal Brands
Marketing is in a constant state of evolution. While it’s easy to focus on the technological and behavioral…
Winning in the ‘Age of Me’
Despite all the data science strides direct marketers have made over recent years, customers still appear in pretty…
When Webinars Meet Social
Webinars and social media each remain effective marketing tools that drive engagement and generate leads. Combining the two,…
Postal Service CIO Makes a Case for Intelligent Mail
During the Postmaster General’s keynote presentation at the National Postal Forum, Postal Service CIO Jim Cochrane made a…
3 Benefits of a Multichannel Approach to Direct Marketing
Choice is a beautiful thing — especially when it pertains to the plethora of options direct and digital…
Honey Maid Shows the Evolution of Families and Products
The makeup of today’s family is changing and brands need to decide whether they’re going to change along…