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1633 posts
Honey Maid Shows the Evolution of Families and Products
The makeup of today’s family is changing and brands need to decide whether they’re going to change along…
Five Ways to Develop a Successful Marketing App
The launch of innovative technology continues this week at SXSW in Austin. This ongoing explosion of new tech…
Big Data Makes Sense (and Cents) and Dollars
Whether you run a dentist’s office or a Fortune 500 company, data needs to be a part of…
Content Marketing and Data Make Up AHRN.com’s Brigade
Learning how to effectively market to a specific audience can take years to nail down. That’s why the…
Mobile Is About Consumers, Content, Creative and Connectedness
Post-PC devices like smartphones and tablets open new doors in the marketing world. They offer increased reach, location-based…
Email: Still the Lovable and Reliable Diva of Digital Messaging
Email has been around for more than 12 years and is a creative vehicle with creative flair. Email…
Office Depot Puts Customer Experience at the Center of Its Marketing
“Few marketers would say that their website experiences are perfect,” Kevin Moffitt, VP of eCommerce strategy, Office Depot,…
Sorting Out the Mail with Hamilton Davison
The head of the American Catalog Mailers Association discusses the effects of higher rates on mail volume, and…
YouTube Content: 4 Tips for Brands That Want to Activate Customers
YouTube is first and foremost known for its entertainment content. However, more and more, consumers are going to…
Just How Good a Digital Campaign Manager Are You?
I rarely use this space to promote productive and even time- and cost-saving offerings from digital marketing suppliers,…