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Marketing Channels
1633 posts
And the Winner Isn’t… Confessions of a Cord Cutter
I have nothing against television, cable or otherwise. I was raised in the ’70s and ’80s in the…
Why Writing Subject Lines Is a Lot Like Dating
When it comes to subject lines, marketers are constantly on the prowl to find “the one.” But often,…
Omnichannel Challenges and Opportunities
Retail today requires being where customers are. And since customers are omnichannel, retailers must be, too. During a…
And the Winner Is…the Customer
The biggest night in Hollywood, Oscar Night, is not a winner for only the stars, but also for…
Brands: Don’t Be a Boring Boasting Bully Who Begs
Imagine yourself in a real-life social situation. You’re at a cocktail party hovering by the cheese table wondering…
I Scream Social (Data)
Toby Daniels, CEO of Crowdcentric and founder and executive director of Social Media Week, took a few minutes…
1-800-Flowers’s Mobile Marketing Blooms, but its Customer Service Withers
Mobile is a blossoming channel for many marketers. Floral and gift retailer 1-800-Flowers is consistently looking for new…
Global Marketing: The Devil’s in the Details
It takes seven to 13 touches to deliver a qualified sales lead, according to the Direct Marketing Association…
How Mobile Is Taking the Reins on Customer Engagement
When it comes to attracting and retaining customers, increased engagement is the Holy Grail for many sales and…
Content, Pure and Simple
Sometimes a word or phrase becomes so bloated, so overused, it’s hard to know what it means anymore.…