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Podcast
316 posts
How Emerging Podcast Technology Is Creating New Standards
As the podcast market continues to grow, competition is heating up. There are well over 2,000,000 podcasts out…
Creative Testing Is the Key to Audio Ad Performance
Creative drives 50% of audio ad effectiveness. With this in mind, it’s no longer enough for brands to…
Why Audio and Podcast Advertising Delivers Powerful Brand Lift & ROI – And the Pitfalls of Not Embracing This Medium Now
In an effort to keep up with evolving consumer media consumption habits, an increasing number of brands and…
Podcast Now to Promote Your Business
Podcast for better business! It’s one of the fastest-growing content formats, and there are no signs that it…
One on One: Cornelius Willis on Bringing Rigor to RevOps
Revenue Operations is not run with the same rigor that other critical business processes (like manufacturing, logistics, and…
One on One: Tom O’Regan on B2B Content
Everything in B2B is becoming more measurable, including content that marketers leverage using real-time data, to see which…
One on One: Daniel Newman on CX in 2030
“The future of customer experience is…now!” That’s the headline from extensive research conducted last year by Futurum Research,…
One on One: Moti Cohen Discusses the Future of Content
Apester is a plug-and-play solution for interactive content, allowing creators to build and distribute engaging content over mobile…
One on One: Sara Spivey Discusses Channel Agnosticism
What’s next after omnichannel? As CMO at Braze, Sara Spivey knows well the way marketers cover all bases to…
One on One: Encyclopaedia Britannica’s Digital Journey: A Conversation with Karthik Krishnan
Everyone knows Encyclopaedia Britannica, that endless shelf of volumes crammed with the sum of human knowledge. But did…