Browsing Category
Podcast
316 posts
One on One: Anthony Larrisey on Experience, Diversity, and Trust
Experiential marketing is at “the heart and soul of many brands and their campaigns.” So says Anthony Larrisey,…
One on One: Measuring the Creative Spark with Audra Pace
“Every single service is an opportunity to tell a story.” Audra Pace, creative director of agency Mod Op,…
One on One: Erich Joachimsthaler on the New Era in Branding
Do marketers own branding? Maybe no entirely, but they have a huge stake in brand direction, image, and…
One on One: If Digital is Right, We’re Your Ladies, says Sandy Rubinstein
DXAgency is a full service marketing agency based in New Jersey: But it’s unusual, being women- and minority-owned.…
One on One: Jane Quigley — Cutting Through Data to Find the Customer’s Voice
Jane Quigley, Chief Client Officer at Converseon, explains the use of sentiment analysis to discover emotion, intensity, and…
One on One: Frédéric Petit on the Way Forward for the Insight Industry
We’re all familiar with the way data can drive marketing campaigns, and how brands can follow the global…
One on One: Ji Krinsky on Creating Genius Experiences
It started as Rap Genius, crowd-sourcing comments on song lyrics, and evolved into Genius, a large-scale publisher serving…
One on One: Exploring the Magic Behind Spotify with Brian Benedik
When I sat down with Brian Benedik, VP, Global Head of Ad Sales at Spotify, I knew I…
One on One: The Customer is Fundamental, says Marco Scognamiglio
Marco Scognamiglio, the global CEO of RAPP, talks about his year-old role, the need for discipline and focus…
Live from DMA &Then: Adam Lefebvre and Bill Mattran of SPC
In partnership with SPC, a conversation with Adam Lefebvre, President, and Bill Mattran, SVP business development, about how the print…