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New Data Protection Study Examines the EU Adequacy Issue
Are you adequate? That is not a question for your spouse, parents, or boss to answer. It is…
Netscape Taps New Automation Software to Target Members
Netscape Communications Corp. is expected to announce today that it will begin delivering more finely targeted pitches and…
Bell Atlantic Goes Wild With Sweepstakes
Bell Atlantic is using knowledge gleaned from database marketing initiatives in a massive integrated sweepstakes campaign for additional…
PlanetRx Strikes Online Pharmacy Deal With AOL
At least one of the handful of emerging e-commerce pharmacy companies saw its dream of becoming a functional…
Trade Mission Tours Europe in March
The 1999 United States Trade Mission to Europe for Direct Marketing will take place March 14-19 in Frankfurt,…
Lighton Colman Launches Direct Division Express Lane
Lighton Colman Inc., Chicago, has formed a direct response and sales promotion division to be headed by Liz…
Martin/Williams Renames DM, Promotion Division to Carrot
Full service communications agency Martin/Williams Inc., Minneapolis, renamed its seven-year-old direct marketing and sales promotion division Carrot. “The…
Harland Restructures Organization
Database marketing software provider John H. Harland Co., Atlanta, restructured its organization so it can strengthen its relationships…
*Lands’ End to Restructure, Cut Jobs
Lands’ End, Dodgeville, WI, announced plans Jan. 12 to close three of its 19 outlet stores and cut…
Volvo Taps Trillium Software
Trillium Software, Billerica, MA, the data cleansing division of Harte-Hanks Data Technologies, was selected by Volvo Trucks North…