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Winning Spots Require Testing, Research and Editing
I can’t tell you the number of times, during my years in this business, when a client has…
QMSoft, GeoStan MVS
Quality Marketing Software, Clearwater, FL, has debuted Centrus GeoStan MVS, a CASS-certified, address-level geocoding solution for IBM mainframes…
Home Depot Trades Stock Through its Web Site
Home improvement retail giant Home Depot Inc., Atlanta, began selling its shares on its Web site, launching an…
Oakdale, DataFit 6.0
Oakdale Engineering, Oakdale, PA, announced the availability of DataFit 6.0, which performs nonlinear regression and statistical analysis. The…
DMW Worldwide Adds Three New DM Accounts
DMW Worldwide, a top 10 direct marketing agency in Philadelphia, has added Money Mart, Wellmark BlueCrossBlueShield of Iowa…
American Television Time Struggles to Stay Alive
American Television Time, a DRTV media buying agency in Austin, TX, is struggling with financial difficulties in an…
Netcom Boost Business With Webcertificates
Internet service provider Netcom Online Communications (www.netcom.com), San Jose, CA, is offering free $20 Webcertificates to customers who…
EPC Heads to Point B For Titan Software Launch
Strategic marketing communications agency Point B Inc., Newport Beach, CA, has been selected as the agency of record…
Group 1, Business Merge/Purge Plus for Open Systems
Group 1 Software, Lanham, MD, has released Business Merge/Purge Plus for Open Systems. The system allows businesses to…
Harrah's, Rio Merger Prompts New Database, DM Programs
Harrah's Entertainment Inc., Memphis, TN, is integrating data from its players club program with the database from Rio…