News

American Television Time, a DRTV media buying agency in Austin, TX, is struggling with financial difficulties in an…

Internet service provider Netcom Online Communications (www.netcom.com), San Jose, CA, is offering free $20 Webcertificates to customers who…

Strategic marketing communications agency Point B Inc., Newport Beach, CA, has been selected as the agency of record…

Group 1 Software, Lanham, MD, has released Business Merge/Purge Plus for Open Systems. The system allows businesses to…

Harrah's Entertainment Inc., Memphis, TN, is integrating data from its players club program with the database from Rio…

A best friend can be trusted to provide sound, honest advice and won't let you down in a…

Cost-per-click ad network ValueClick (www.valueclick.com), Santa Barbara, CA, announced it has added eight new advertisers, which will be…

While DRTV purists argue that running a toll-free vanity number in commercials does not subscribe to true direct…

The Federal Trade Commission asked a federal judge on Dec. 15, 1998, to order defunct infomercial marketer Mega…

Wine cataloger, Liquor by Wire, Chicago, announced that sales generated from its Internet site www.liquorbywire.com during the month…