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Genesis Direct Brings Brands to Excite
Search engine Excite (www.excite.com), Redwood City, CA, and shopping retailer Genesis Direct, Secaucus, NJ, reached an agreement that…
Campaign Management's Next Generation: Campaign Optimization
The concept of campaign optimization isn't new. Companies have been attempting some level of optimization since the days…
OBS, Net Traffic Form Partnership
Open Business Systems, Phoenix, has joined forces with interactive solutions provider, Net Traffic, Chicago, to help its clients…
Home Depot Begins Reminder Service
To help drive business to its stores, The Home Depot, Atlanta, is offering a free Internet-based reminder service…
Bikers Dream Offers Motorcycles on Web
Bikers Dream, Riverside, CA, will launch a fully interactive e-commerce Web site next month that allows consumers to…
Auction Site Will Cater to Farmers
MBT International, Castle Rock, CO, the parent company of AgriMall.com (www.agrimall.com), will enter the online auction arena this…
Incentive Marketing: Turning Browsers Into Buyers
The Age of Information has made way for the Age of Attention. The Internet — with its blizzard…
Davis Newman Handles DM For Italian Yacht Maker Azimut
Davis Newman Payne Advertising & Marketing Communications, Knoxville, TN, has taken over the direct marketing helm for Azimut…
*GoTo.com Affiliate Program Pays Web Sites by the Search
Search engine GoTo.com this week unveiled a pay-per-click affiliate program that offers site owners two cents for every…
Virtual Technology Linked to MSN Sidewalk Yellow Pages
Online computer hardware and software reseller Virtual Technology Corp., Minneapolis, began a brand marketing campaign that targets the…