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Changing Face of the Hi-Tech Market
The hi-tech market — specifically the PC software arena — has gone through many evolutionary changes in a…
USA Weekend, Kiplinger's to Team Up Again
USA Weekend Magazine and Kiplinger's Personal Finance will produce two personal finance guides this year that will appear…
Acxiom Acquires Financial Services Units From Deluxe
Acxiom Corp., Conway, AR, has bolstered its offerings to the financial services sector with the Dec. 31 acquisition…
Metris to Market Mortgages, Loans
Credit card issuer and fee-based service provider Metris Companies, St. Louis Park, MN, has entered into an alliance…
Brokerage, Mutual Fund Firms to Benefit From Solution
Prime Response, Denver, and Hewlett-Packard Financial, Palo Alto, CA, have developed a version of their RapidValue customer relationship…
Software Co. Buys Into Video Market, Expands Web Presence
Digital Courier Technologies Inc., which this month expects to close the purchase of two videotape companies, hopes to…
DM Insurers Maintain Branding Edge
Insurance companies have been slow to recognize the benefits of branding while consumer product marketers have long used…
Sell Customers Their Next Most Likely Product
Recent articles in the financial services press and the direct marketing world tell us that financial services companies…
Lawsuit Alleges Pattern of Racism at QVC
Two hosts who were recently fired by QVC Inc. filed a class action suit alleging their dismissal was…
Holiday Sales Triple, E-Retailers Report
Online retailers said last week that holiday sales for 1998 are up 230 percent from 1997, or more…