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Minolta Tracks Campaign Results in Real Time
Minolta Corporation is using a new technology called e-response to keep better track of how many leads are…
Old Mutual Installs Links To Customer and Product Data
Old Mutual, a Cape Town, South Africa, financial services company managing more than $50 billion in assets, hopes…
Printing for an Audience of One
In recent years the DM industry has experienced profound changes, in part because of the integration of digital…
Group 1 Introduces Web Software
Group 1 Software, Lanham, MD, a database marketing software provider, recently introduced TrueLead, a Web software solution that…
US Trust Outsources Overflow Calls to Fight Attrition
US Trust, Boston, has outsourced overflow calls to stave off instability in the wake of attrition at its…
Call Center Gives Doctors Toll-Free Access to Patient Histories
Universal Medical History & Information, Inc., a newly-launched medical records company, seeks to provide consumers with a single,…
Rivertown Tests Upsells Personalized to the Customer
Saint Paul, MN, cataloger Rivertown Trading Co. offered its customers upsell items specifically targeted to the individual caller…
Commingling Reduces Postal Costs, Gets Mail Into Homes Faster
Are you trying to squeeze out more direct mail cost savings? Is there a faster way to get…
Lands' End Adds Net Phone Connection to Online Catalog
Lands' End became the first of what IDT Corp. expects will be a host of catalog clients last…
New Advo CEO Plans New Growth Strategies
Gary Mulloy, who takes over as CEO of mail marketer Advo next week, sees ad insertion and targeting…