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Group 1 Introduces Web Software
Group 1 Software, Lanham, MD, a database marketing software provider, recently introduced TrueLead, a Web software solution that…
US Trust Outsources Overflow Calls to Fight Attrition
US Trust, Boston, has outsourced overflow calls to stave off instability in the wake of attrition at its…
Call Center Gives Doctors Toll-Free Access to Patient Histories
Universal Medical History & Information, Inc., a newly-launched medical records company, seeks to provide consumers with a single,…
Rivertown Tests Upsells Personalized to the Customer
Saint Paul, MN, cataloger Rivertown Trading Co. offered its customers upsell items specifically targeted to the individual caller…
Commingling Reduces Postal Costs, Gets Mail Into Homes Faster
Are you trying to squeeze out more direct mail cost savings? Is there a faster way to get…
Ad Format Great for Creator, But It Won't Answer Banners' Problems, Expert Says
Online gaming company nineCo Inc. last week introduced the “e-mercial,” a new advertising format on its Gamesville site…
Stein Rogan Tapped by iName, Racal
Stein Rogan + Partners, New York, has won direct campaigns from iName, a privately held e-mail company that…
Harnessing Immediacy of the Web to Increase ROI
Companies will spend more than $15 billion on online advertising in 2003, according to Forrester Research, Cambridge, MA.…
State Farm to Support Banking Business With Dedicated Reps
State Farm Insurance will hire representatives dedicated exclusively to handling banking-related questions when the insurance giant begins offering…
SocialGoods Expects Ease of Use to Drive Online Donations
Hoping to increase charity donations, SocialGoods.com (www.socialgoods.com), Boston, is helping consumers donate a percentage of their online purchases,…