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Harte-Hanks to Launch Open Campaign Management Tool
CHICAGO–Harte-Hanks Data Technologies, Billerica, MA, introduced its first open, stand-alone campaign management tool today here at the NCDM…
States Add to Federal Do-Not Call Rules
The State of Georgia recently announced the implementation of its “do-not-call” list — heralded as an aggressive step…
Establishing International Call Centers Presents Obstacles, Rewards
Establishing call centers overseas can boost your company's growth and widely expand your client base, but before you…
Dow Jones Outsources Telmarketing, Cuts Costs
In a move it expects will save the company $1 million, Dow Jones, New York, has outsourced all…
Hi-Tech, Hi-Touch Database Marketing for 1999
NEW YORK — 1999 will be the year of network database marketing on the Internet, said author Larry…
M/S Database Marketing, IBM's SurfAid
Database and Internet marketing company, M/S Database Marketing, Los Angeles, announced recently that it will be offering IBM's…
Prism Introduces Campaign Advisor
Application solutions provider Prism Solutions, Sunnyvale, CA, recently introduced Campaign Advisor, a market analysis and campaign management solution…
Four Firms Form United Marketing Group
Four Chicago-based direct response firms have signed an agreement to merge their businesses to become United Marketing Group…
SPSS Introduces SmartViewer
Statistical product and solutions provider SPSS, Chicago, announced its new OLAP product called SmartViewer Web Server. The software…
LA Times Outsources Customer Service to Apac
The Los Angeles Times has tapped Apac Teleservices, Deerfield, IL, to handle inbound customer service calls. The calls…