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Busta Fans Can Get Custom CD
To help promote rap artist Busta Rhymes' new album, Elektra Records, New York, is conducting a promotional e-mail…
Prime Acquires Pixel Factory
Prime Companies Inc., San Francisco, signed a letter of intent last week to acquire Pixel Factory Inc., Orlando,…
Evaluating ROI for Campaign Management Software
Return on investment is a tricky concept. Many firms have a sense that their marketing campaigns generate a…
Delia's Details Online Plans
Teen catalog Delia's, New York, announced last week it intends to use its existing resources and form new…
Medicare Sets Up IVR Directory
Medicare has set up a toll-free number serviced by an interactive voice response unit to direct 30 million…
USPS Awards Inbound to Harte-Hanks
The United States Postal Service has tapped Harte-Hanks to handle inbound telemarketing and fulfillment for the USPS's business…
Mapping Saves Money, Targets Marketing Messages
Companies can effectively fine-tune and target their marketing messages through mapping their customer databases. Taylor Made Golf Co.…
Iomega Settles Mail-Order Charges With FTC
Computer disk manufacturer Iomega Corp., Roy, UT, has agreed to settle charges that it violated the Federal Trade…
Harris Bank Revamps Call Centers
Harris Bank, Chicago, has revised its two call centers to handle inbound customer service calls and outbound sales…
Still Time for E-Mail Holiday Marketing
Looking for ways to lift response this holiday season? While it's probably too late to put another catalog…