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DOE Outlines 'Truth-in-Labeling' Plan
The Energy Department recently reiterated its plans for a mandatory “truth-in-labeling” policy requiring all energy companies that sell…
Competitive Issues Cloud Cendant-RAC Merger
Still reeling from its disclosure of widespread accounting fraud, Cendant Corp. is now facing a delay in its…
Campaign Promotes New FaxSav Service
To some companies the idea of their employees having the ability to send and receive faxes without leaving…
USPS Lowers Year-End Income to $600 Million
The U.S. Postal Service estimated its year-end net income figure to be $600 million, instead of the estimated…
DTC Advertising Helps Consumers
Direct-to-consumer advertising of pharmaceutical products is now commonplace in America. However, despite more than $1 billion in annual…
1 to 1 With Thousands of Customers
Everyone is talking about one-to-one communications, but few have developed a workable system for doing it. It was…
A Picture-Perfect Consumer Data Mart
As I help my husband set up the marketing database for his custom picture frame shop, I'm reminded…
*DMA Ethics Panel Starts Naming Names
The Direct Marketing Association for the first time this week named two companies it said did not cooperate…
Ads Encourage Doctor-Patient Dialogue
A year ago, the Food and Drug Administration created a Draft Guidance regarding the advertising of prescription products…
To Target or Not to Target?
The Internet advertising world is buzzing about the power of targeting. Analysts and the media have championed targeting…