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DTC Advertising Helps Consumers
Direct-to-consumer advertising of pharmaceutical products is now commonplace in America. However, despite more than $1 billion in annual…
1 to 1 With Thousands of Customers
Everyone is talking about one-to-one communications, but few have developed a workable system for doing it. It was…
Tangent Automates Address Changes
Tangent Systems Inc., Hoffman Estates, IL, has added a change of name and address module to its Docutran…
Lands' End Wants to Sell Willis & Geiger
Lands' End, Dodgeville, WI, is seeking a buyer for the historic Willis & Geiger specialty catalog business. “While…
Advo Outsources Resident List to Mal Dunn
Mail marketer Advo awarded management of its list of 116 million U.S. resident addresses to Mal Dunn Associates…
Cataloger Offers Lesson in Duplicity
WATERBURY, CT–New auxiliary space, a reconfigured computer system, retrained employees and a new name are among the changes…
Study: Tech Buyers Turn to Web, Company Brochures
Business buyers of technology products rank the Internet and company-sponsored brochures and catalogs among the top sources of…
USPS Probes Move Update Compliance
The U.S. Postal Service has organized several review teams that are visiting more than 500 mailers across the…
Discover Gets Customers Feeling Good
Discover Card, Riverwoods, IL, will use direct mail and statement inserts to support its “FeelGood Fridays” promotion, which…
DM Helps Health Start-Up Compete
Pharmaceutical start-up Global Health Alternatives is placing its flagship product on the same store shelves as established drug…