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Saatchi Aids General Magic in Portico Launch
Integrated voice and data applications company General Magic Inc., Sunnyvale, CA, launched its Portico System last week through…
Kmart Launches Family, Fitness Site
A new e-commerce site was launched by the Kmart Corp. called Family and Fitness (www.familyandfitness.com). The site also…
McKesson Patient-Direct Program Attracts Allegra Users
An invitation to join a wellness program for allergy sufferers that was offered to certain Allegra users received…
DM Helps Health Start-Up Compete
Pharmaceutical start-up Global Health Alternatives is placing its flagship product on the same store shelves as established drug…
Excedrin Reaches Migraine Sufferers Through ICOM Co-Op
Two coated Excedrin Migraine tablets were mailed this summer to 400,000 U.S. households with migraine or headache sufferers…
Excite Targets Community Advertising
By making its community service available to all Web users, search engine Excite, Redwood City, CA, says marketers…
Yeck Adds Database Unit
Yeck Brothers Co., Dayton, OH, has expanded its database services with the launch of a new data and…
Coca-Cola Reaches Teens With Branded Video Game
The Coca-Cola Co. is extending its brand exposure to teen-agers by distributing 750,000 floppy-disk video games based on…
Movielink.com Debuts Shopping Area
Internet movie guide Movielink.com (www.movielink.com), New York, is expanding its e-commerce capability by launching a shopping area on…
New Online Technology Turns Web Cursors Into Selling Tools
Internet startup Comet Systems (www.cometsystems.com) recently launched a product that lets Web publishers change computer cursors from the…