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For Marketing, AOL, Netscape Still Offer Very Different Audiences
America Online's acquisition of Netscape will make AOL the undisputed king of Internet reach. But lumping AOL's and…
Lillian Vernon, Delia's Spinoffs Go Online
Just as the holiday shopping season heats up, catalogers Lillian Vernon and Delia's launched new Web sites this…
Consumers Making More Purchases Online
Consumer acceptance will fuel the rapid growth in online retail sales and help drive more than 40 million…
Teen Site Kicks Off Video Game Giveaway
Teen news and entertainment site react.com, New York, recently began a five-week video game giveaway to kick off…
Sony Online Contracts With Retailers
Sony Online Entertainment, New York, announced that it signed marketing agreements with 18 retailers who will be advertising…
International Heritage Scuttles DM Plans
Network marketing company International Heritage Inc., Raleigh, NC, has canceled its plans for a transition into a direct…
Theglobe.com to Debut DM Aspect
Online community theglobe.com (www.theglobe.com), New York, will introduce in the next two weeks a new direct marketing and…
DM Helps Philly Church Reach Its Wayward Flock
The Archdiocese of Philadelphia is using direct marketing — including a toll-free, confidential advice telephone number — to…
Blanchard Firm Targets African-American Audiences
Blanchard & Associates, Ponte Vedra Beach, FL, has been formed to provide direct and database marketing consulting services…
Site Price Index Tracks Banner Costs
Online media buying firm WebConnect last week announced the availability of Site Price Index, an Internet cost-per-thousand-impressions tracking…