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Irresponsible Spenders Create New Credit Market
The number of consumers filing for bankruptcy has increased every year since 1995 as Americans continue to spend…
MSI Acquires Data Communiqué; Firm Triples Size Since September
Printing and mailing services company Metro Seliger Industries, a unit of Paris-based media group Havas Advertising, has picked…
*TV Media Holdings Restructures Under Management
SINGAPORE–TV Media Holdings Ltd., a DRTV marketer headquartered here, hired a new CEO as part of its ongoing…
MSI Adds to Investment Portfolio
The mutual fund business has grown to the point where newsletters have sprung up that advise investors on…
Snyder Communications Unit Wins Contract From Heinz-UK
Bounty Group Holdings, a division of Snyder Communications Inc., Bethesda, MD, won a contract to maintain an Internet…
Brat Takes Off For Venture Direct
The producers of teen catalog Brat have wasted no time in putting their mailing list to work. Three…
OAG Worldwide Chooses Townsend for Brand and Image Campaign
OAG Worldwide, a unit of publishing and information giant Reed Elsevier, named Townsend Agency, Rosemont, IL, as its…
FTC Guide Affects All Marketers
The $5-billion-a-year vitamin industry is not the only sector to be affected by the Federal Trade Commission's long-awaited…
Mail Monitoring Firms Speed up Delivery
As the pace of business continues to speed up, two mail monitoring firms have added features to help…
DM Campaign Helps Smokers Kick the Habit
Staggered mailings of personalized information to Nicoderm and Nicorette users have increased product refill rates and helped more…