Browsing Category
News
52184 posts
New Challenges in DTC Direct Response
The environment in which direct-to-consumer campaigns are being implemented has significantly evolved since DTC advertising was first used.…
Mail Monitoring Firms Speed up Delivery
As the pace of business continues to speed up, two mail monitoring firms have added features to help…
DM Campaign Helps Smokers Kick the Habit
Staggered mailings of personalized information to Nicoderm and Nicorette users have increased product refill rates and helped more…
Teleservices More Vulnerable to Y2K
The thing people forget about teleservices is that it's all make-believe. Everything that happens between you and a…
TM Campaign Raises Funds for Hepatitis
The Hepatitis Research Foundation, Edmonton, Alberta, Canada, has built a call center to support a campaign to raise…
Postal Unions Break Off Talks
The National Association of Letter Carriers, Washington, DC, and the American Postal Workers Union, the two largest U.S.…
DTC Plan Needed for Health-Info Seekers on Web, Exec Says
Healthcare consumers are the most fervent cyber searchers on the Internet. They are determined to retrieve information relevant…
Draft Worldwide Acquires Euro Healthcare Firm
Direct marketing agency DraftWorldwide, Chicago, has expanded its presence in Europe with the acquisition of Zeta, one of…
National Media, Mitsui Extend Distribution to Internet
National Media Corp., the infomercial marketing company in Encino, CA, extended its distribution agreement with Japanese trading giant…
EU Rejects, DMA Approves US Data Privacy Proposal
European Union countries this week rejected the U.S. Commerce Department’s proposal for complying with the EU's new data…