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National Media, Mitsui Extend Distribution to Internet
National Media Corp., the infomercial marketing company in Encino, CA, extended its distribution agreement with Japanese trading giant…
EU Rejects, DMA Approves US Data Privacy Proposal
European Union countries this week rejected the U.S. Commerce Department’s proposal for complying with the EU's new data…
Online Auto Retailer Goes to the Street
Online automotive retailer Autoweb.com (www.autoweb.com), Santa Clara, CA, Friday launched ‘Where’s Otto,’ an campaign it claims will drive…
Use of Freephone Can Boost Teleservices In Europe
On one of the first warm, blustery spring days a few years back, a group of friends and…
Call Center Technology Boosts Donations for Indiana University
A move to install automated call center technology, which includes a predictive dialer and compatibility with the existing…
Lead Follow-Up for Trade Show Success
It seems that companies spend, as the late Carl Sagan might say, “billions and billions” on trade shows.…
Energy Firm Builds Brand With Home Catalog
Alliant Energy Resources is attempting to build brand recognition and create an additional source of revenue for its…
DM News to Launch I-Marketing News in March
The publishers of DM News, the world's leading publication covering direct marketing and related disciplines, have announced the…
Cendant Sells Software Units
Cendant Corp., Parsippany, NJ, will raise $800 million in cash by selling its consumer software division, Cendant Software,…
USPS Taps Paragren to Oversee Its Databases
The U.S. Postal Service awarded Paragren Technologies, Reston, VA, a multiyear contract to manage its business-to-business and business-to-consumer…