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Dell to Install Novell System Onto Servers
Dell Computer Corp., Round Rock, TX, and network software maker Novell Corp., Provo, UT, have broadened their strategic…
Snyder Awarded Forest Labs Pharmaceutical Contract
Snyder Communications, Bethesda, MD, has won a multi-drug pharmaceutical sales contract from Forest Laboratories Inc. Under the agreement,…
Coldwell Launches Fall Sweepstakes
After a test promotion last fall produced response rates of 24 percent and generated 58,000 leads, Coldwell Banker,…
FirstTel Plans to Target Europe from Scottish Base
SAN FRANCISCO – FirstTel Systems Corporation, a telecommunications software company, announced plans this month to open a design…
*Consumers Want Smart Cards, Study Says
Results from a study by the Smart Card Forum, McLean, VA, indicate that 76 percent of consumers are…
EU Directive Helps DM Grow in Denmark
COPENAHGEN – Denmark is that rare European country where the EU’s data protection directive will liberalize direct marketing…
Direct Mail on Rise in Finland
HELSINKI – Direct mail accounts for 22 percent of all Finnish promotional and advertising spending, making it the…
Web Site Partners National Media, Cendant
Infomercial marketer National Media Corp. and membership-services marketer Cendant Corp. have teamed to launch a membership-based online shopping…
PointCast Campaigns With CD-ROM
PointCast is taking a page out of America Online's prospecting handbook for a campaign that begins next month.…
Customer Satisfaction is Key to DM Growth in Austria
VIENNA – Direct marketing has a long way to go in Austria to catch upwith the US even…