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NextCard Gets $38M Boost, Repositions
Internet financial services concern NextCard Inc. landed $38 million in equity financing from a syndicate of new institutional…
SPCH Reports Better Results 3Q
Publishing, graphics and presentation software developer Software Publishing Corp. Holdings reported it trimmed its losses in the third…
First USA Joins Gift Card Movement
Plastic is catching on as the medium of choice for charge card issuers that now offer gift certificates.…
MSGI Reports Fiscal 1Q Loss
Integrated marketing services provider Metro Services Group Inc., New York, reported last week that it suffered a wider…
Macy’s Upgrades Web Site for Holiday Push
To meet the anticipated jump in online shopping this holiday season and beyond, Macy’s announced yesterday that it…
USPS Predicts 7.2% Growth in Standard-A Mail Volume
The U.S. Postal Service last week said it expects to see growth in 1998 for both Standard A…
Eidos Turns to Mail to Sell Tomb Raider Video Game
Eidos Interactive, San Francisco, is in the middle of its largest fully integrated marketing campaign for its most…
Florida's Attorney General Amends AFP Lawsuit
Florida Attorney General Bob Butterworth has expanded the deceptive practices lawsuit his office filed against American Family Publishers…
Electronic Newsstand, Yahoo Make Pact
Search engine Yahoo (www.yahoo.com), Santa Clara, CA, and online magazine retailer The Electronic Newsstand (www.enews.com), Washington, announced an…
WCJ Chicago Interactive Group Named Brand Dialogue Office
Responding to growing interactive marketing needs among its Midwestern clients, Young & Rubicam Inc. opened an office of…