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Kill Physical Fulfillment, Go Electronic
The Internet offers a solution to one of the biggest headaches of the business marketer — inquiry fulfillment.…
USPS Expands Service Access
The USPS said that 250 Mail Boxes Etc. centers in metropolitan areas nationwide will begin a test in…
Small Step for Kroger May Be E-Coupon's Giant Leap
Internet couponing took another step toward marketing's big leagues last week when grocery giant The Kroger Co. announced…
Government Uses Mail Sweep to Debut New $20 Bill
The U.S. Treasury Department is preparing for next week's release of the new $20 bill with a direct…
The Myth Behind 'Cost-Per-Click'
Without doubt, the Web has been accepted by marketers as a targetable, measurable and results-oriented medium. The components…
Executive Appointees Named
Three executive appointments within USPS' marketing systems have been announced by Michele Denny, acting vice president of marketing…
New Shopping Site Rates Merchants, Tracks Best Buys
Internet Access Financial Corp., San Francisco, last week launched an online shopping site that provides ratings on merchants…
IBM Campaign Touts E-Biz Benefits
IBM Corp. kicks off a direct mail push this week as part of an ongoing e-culture campaign that…
Select Quality E-Lists That Work
Unless you live in a cave, you know Internet marketing is growing in popularity almost exponentially. In a…
Eight Proven Offers to Raise Response
Offers are the heart of all direct response advertising. An offer is not just a statement of your…