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C/Base Debuts Web Gift Certificate
Internet marketing company C/Base, Philadelphia, this week will launch its online gift certificate, Webcertificate. The certificate will be…
ASG Reports Results With Convergys Acquisition
SAN FRANCISCO–ASG, a Swedish-based transportation and logistics company, announced the results of its three-month teleservices test at the…
Microsoft Channel to Include K-tel Express
K-tel International (www.ktel.com), Los Angeles, said its online music and home video service, K-tel Express, will be included…
Emaginet Launches Personalized Web Coupons
Emaginet, Bethesda, MD, last week launched e-centives, an online digital couponing and promotions product that will give retailers…
Caption Regs May Raise Barrier to Success
The Telecommunications Act of 1996 directed the Federal Communications Commission to establish rules governing closed captioning of television…
*Teleservices Industry Must Improve Image, Exec Says
SAN FRANCISCO–ATA conference attendees received a mix bag of news from James Taylor, executive vice president of Iomega…
Internet Start-up Links Nonprofits with Retailers
Internet start-up Shop2Give.com is taking some of the deciding power from leading retailers and putting it into the…
Don't Miss the Inbound Opportunity
NEW YORK – Because rising media costs have made it more difficult for DRTV marketers to efficiently generate…
Bradley Tells Conferencegoers: One Person Can Make a Difference
SAN FRANCISCO–The keynote speech given by former Sen. Bill Bradley (D-NJ) at the American Teleservices Association Conference here…
*Reader’s Digest Artwork Sells for $86.6 Million
NEW YORK–From within a crowded, austere Sotheby’s main sales room here, Reader’s Digest brought part of its art…