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Boise Cascade Issues Earnings Warning
Business-to-business direct marketer Boise Cascade Office Products Corp., Itasca, IL, said last week that its third-quarter earnings may…
Chase Taps Cultural Access Outreach Program
Chase Manhattan Bank, New York, launched a customer outreach program for Chinese- and Korean-speaking customers in the Northeast…
Select Quality E-Lists That Work
Unless you live in a cave, you know Internet marketing is growing in popularity almost exponentially. In a…
Eight Proven Offers to Raise Response
Offers are the heart of all direct response advertising. An offer is not just a statement of your…
D&B's BTB WorldBase Reaches 50 Million
WorldBase, the Dun & Bradstreet global business-to-business marketing database, has added 5 million business records in the last…
Oracle Upgrades Financial Software
Oracle Corp., Redwood Shores, CA, has upgraded its Oracle Financial Services Applications (OFSA) business management software suite and…
MSGI Reports Record 4Q Results
Marketing Services Group Inc., New York, announced this week record annual earnings before taxes, depreciation and amortization of…
Cataloger Alloy Mines Teen Market
Teen cataloger and Internet store Alloy Designs Inc., New York, is fine-tuning its targeting of the teen market…
Cataloger, Co-op Program Vie for Slice of the Teen Market
Intensity is picking up in the hot teen market this season as new entrants and veterans compete for…
Sample Packs Reach Moving Targets
A marketing startup is testing a unique distribution scheme for cooperative sample packs as a cost-efficient alternative to…