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New Products for Analyzing Web Sites
What's happening with our Web site? Is it doing what we expect? These days, these are common questions…
Catalog Case Study: The Sportsman’s Guide
With an ever-changing product line that includes everything from stuffed rattlesnakes to military surplus items, The Sportsman’s Guide,…
MegaMarketing to Merge Three DM Houses in Tampa
Reinforcing its position as a one-stop shop providing integrated direct marketing solutions, MegaMarketing Corp., Tampa, FL, will combine…
Brownstein Group Adds Five Clients in Philly
The Brownstein Group Advertising and Public Relations, Philadelphia, has added five new accounts to its agency of record…
WPP Group Buys 20 Percent of Brierley & Partners
WWP Group, plc., London, the world’s second-largest advertising and communications service group, has reached an agreement to purchase…
Wolf to Provide DM Work for PC Expo New York
Business publisher and trade show producer Miller Freeman, Inc., New York, has tapped DM unit Wolf Direct, Buffalo,…
NBA Gets Back Into the Game
NBA teams scrambling to sell tickets and inform fans about schedule revisions are relying on teleservices and direct…
Weight Watchers Draws Advertisers
A yearlong sweepstakes touting the new fashion-forward image of Weight Watchers Magazine reaches its culmination this week as…
Hello Euro! The Birth of a Currency
BRUSSELS-The temptation to write again about the new euro is too strong for me. It isn’t every day…
Hartford Affirms Co-Branding, DM to Pursue New Customers
For marketers with good memories, the end of the 20th century might well be footnoted as the era…