Browsing Category
News
52538 posts
Hartford Affirms Co-Branding, DM to Pursue New Customers
For marketers with good memories, the end of the 20th century might well be footnoted as the era…
The Mail Wars: A Dutch Perspective of the US Market
NEW YORK – World Wars I and II may have been fought in Europe and Asia, but the…
Reader’s Digest Sells First Foreign Business
PLEASANTVILLE, NY – The Reader’s Digest sold its entire South African operation – magazine, books, videos, music and…
DMA Beats Warning Drum About Pending Argentine Privacy Law
NEW YORK – The DMA has warned 30 CEOs of US companies active in Argentina that an intensive…
Developing Data Key to E-Commerce
LA QUINTA, CA–Attendees at the Abacus Alliance Strategic Marketing Summit here yesterday were urged to take their data…
FTC Charges Three Internet Crammers
The Federal Trade Commission charged three people and their businesses with billing or debiting consumers' credit card accounts…
Germans Lead Way in Global Struggle for Market Share, Influence
BONN – Global postal competition among the world’s major players roars unabated into the New Year with the…
E-Commerce Deals Approach $4 Billion
Deals involving electronic commerce firms totaled $3.99 billion in the third quarter of 1998 with Web agencies conducting…
Compaq Set to Buy Shopping.com
Compaq Computer Corp., Houston, will expand its e-commerce capabilities by acquiring Shopping.com, a struggling online retailer that will…
Trade Mission to Tour Europe in March
The 1999 U.S. Trade Mission to Europe for Direct Marketing will take place March 14-19 in Frankfurt, London…