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IBM Campaign Touts E-Biz Benefits
IBM Corp. kicks off a direct mail push this week as part of an ongoing e-culture campaign that…
USPS Inspectors Investigate Nonprofit Co-op Mailings
U.S. Postal Service inspectors are taking an interest in cooperative mailings for continuing-education programs sponsored by colleges and…
Hi-Tech Mailers Embrace That Database
While the term “databasing” has become commonplace over the past two decades, it has taken on a range…
Six Myths That Undermine DM Campaigns to 50-Plus Consumers
America's face is maturing. A baby boomer turns 50 every 7.5 seconds, and the 50-plus generation currently numbers…
Heavy Season Predicted for Holiday Mailings
The first and bulkiest books in what is expected to be a crowded holiday catalog season have started…
Two E-Stamp Products Approved
The USPS recently announced that PC Stamp, developed by NeoPost, Hayward, CA, is the third PC-generated stamp product…
USPS Proposes Discounts for Flats
Catalogers and direct mailers are preparing for passage of a proposed rule on specifications for barcode discounts. According…
Study Ranks How Consumers Open Mail
A proper address and spelling of the recipient's name is the most important factor to get an envelope…
Keep Testing, Changing Your Web Site
Do you test your site? Do you regularly (daily!) subject your “control” pages to new and different creative…
Oracle Upgrades Financial Software
Oracle Corp., Redwood Shores, CA, has upgraded its Oracle Financial Services Applications (OFSA) business management software suite and…