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Don't Miss the Inbound Opportunity
NEW YORK – Because rising media costs have made it more difficult for DRTV marketers to efficiently generate…
Bradley Tells Conferencegoers: One Person Can Make a Difference
SAN FRANCISCO–The keynote speech given by former Sen. Bill Bradley (D-NJ) at the American Teleservices Association Conference here…
*Reader’s Digest Artwork Sells for $86.6 Million
NEW YORK–From within a crowded, austere Sotheby’s main sales room here, Reader’s Digest brought part of its art…
Harte-Hanks Acquires PMSI
Harte-Hanks Inc. has strengthened its presence in the telecommunications, financial services and pharmaceutical industries with the Nov. 13…
National Media Posts $9M Loss on Higher Net Revenues
National Media Corp., the infomercial marketing company in Encino, CA, posted a loss of $9 million on net…
*ATA Changes Name, Prepares for 1999
SAN FRANCISCO — The American Telemarketing Association renamed itself the American TeleServices Association Monday morning at its 15th…
MPS Touts Marketing Potential of Internet Bills
Bell & Howell Mail Processing Systems, Durham, NC, has introduced Impact Internet Billing, a product the company says…
Reader's Digest To Test DRTV Spots in January
In an effort to attract younger readers and build brand awareness of Reader's Digest magazine, its flagship publication,…
It's All in the Name
A company's name is valuable because the company invests time and money building its name into a brand.…
SmarTalk Sued By Investor Groups
SmarTalk, a DRTV vendor of calling cards and prepaid wireless services based in Columbus, OH, was sued by…