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Two E-Stamp Products Approved
The USPS recently announced that PC Stamp, developed by NeoPost, Hayward, CA, is the third PC-generated stamp product…
USPS Proposes Discounts for Flats
Catalogers and direct mailers are preparing for passage of a proposed rule on specifications for barcode discounts. According…
Study Ranks How Consumers Open Mail
A proper address and spelling of the recipient's name is the most important factor to get an envelope…
Keep Testing, Changing Your Web Site
Do you test your site? Do you regularly (daily!) subject your “control” pages to new and different creative…
Kill Physical Fulfillment, Go Electronic
The Internet offers a solution to one of the biggest headaches of the business marketer — inquiry fulfillment.…
USPS Expands Service Access
The USPS said that 250 Mail Boxes Etc. centers in metropolitan areas nationwide will begin a test in…
Small Step for Kroger May Be E-Coupon's Giant Leap
Internet couponing took another step toward marketing's big leagues last week when grocery giant The Kroger Co. announced…
Government Uses Mail Sweep to Debut New $20 Bill
The U.S. Treasury Department is preparing for next week's release of the new $20 bill with a direct…
Telemarketers, School Ads First Targets of New Consumer Group
Telemarketers are high on the target list of an organization launched this week that says it is backed…
Sun Joins MCS Data Warehouse Partnership
Sun Microsystems, Palo Alto, CA, has entered into an agreement with Marketing Communications Systems (MCS), Ivyland, PA, to…