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Don't Miss the Inbound Opportunity
NEW YORK – Because rising media costs have made it more difficult for DRTV marketers to efficiently generate…
Bradley Tells Conferencegoers: One Person Can Make a Difference
SAN FRANCISCO–The keynote speech given by former Sen. Bill Bradley (D-NJ) at the American Teleservices Association Conference here…
Comar Creditor Awaits Court Appointment of Bankruptcy Trustee
The plaintiff in the bankruptcy case of Comar Acquisitions Inc., a fulfillment company in Valencia, CA, that once…
Trademark Debate Rages Over Use of Firms’ Names as Keywords
Home electronics cataloger Crutchfield is trying to get Internet portal Excite to stop selling the Crutchfield name to…
Hewlett-Packard Rolls Out First Infomercial
Hewlett Packard Corp., Palo Alto, CA, last month initiated a 10-week nationwide test for its first infomercial, which…
Whirlpool Sends Personalized Info to Callers
Whirlpool Corp., Benton Harbor, MI, is reworking its inbound call center to make it capable of quickly sending…
Time-Life DRTV Pioneer Paul Stewart, 61, is Dead
The DRTV industry lost one of its early pioneers when Paul Stewart passed away last month, of a…
Insurers Debate Benefits of Branding Versus DR
NEW YORK – While the Direct Marketing Association estimates $83 billion will be spent on direct marketing of…
FTC, SEC Crack Down on Media Scammers
The Federal Trade Commission (FTC) and the Securities Exchange Commission (SEC) are in the process of trying the…
QVC, Discovery Air Segment
QVC Inc. and Discovery Communications Inc. unveiled their first joint electronic retailing program with a two-hour shopping segment…